Phoebe Shieh, Senior Marketing Manager

Phoebe is a seasoned marketing and product management professional in the consumer products industry. Her experience includes all elements of product strategy and new product launches. Phoebe has successfully facilitated product development initiatives as the main liaison with overseas vendors.

From evaluating competitive opportunities to managing brand consistency in packaging, Phoebe has implemented rigorous, detailed processes that eventually formed the cornerstone of projects taken successfully from concept to execution. Phoebe received her Bachelor’s of Science in International Business and Marketing Management with honors  and is currently pursuing an MBA with concentration on Marketing Management and Entrepreneurship. She is multi-lingual and has experience with business systems and processes in the US, Asia, and Europe.